The ‘Hour choice advertisement displays a young woman sitting on a dirty staircase wearing a wedding dress. She is putting on her black converse, as she looks care free and all happy with life. I mean why wouldn’t she be, its her wedding day.

What does the ad reveal about the cultural/ social/ or historical context of its production. 

In the ad we can clearly distinguish that it is the woman’s wedding day. However the ad does display a sense of irony as the norms of society suggest that you should be dressed and act a certain way on your wedding day. The woman does not have on appropriate wedding shoes or is in a normal suggested wedding environment. This tells us as the viewer that the ad reveals that the society she lives in is very laid back and care free with society not setting standards on everything, especially a wedding.

According to the ad, what values or characteristics are the most important? 

The ad suggests to the viewer to not follow everything society tells us is right, and to step out of societies box to do our own things and live our own lives with no restraints. The text written next to the woman “never follow” strongly suggests to the viewer not to follow societies norms and the rules we surround our selves with.  Everyone thinks about stepping out of societies rules but no one really has the courage to do so. This ad is promoting the idea to step away from society and be a leader instead of a sheep following the heard.

Who is empowered in this commercial? Who is ignored or marginalized? For what reason?


This ad empowers particularly woman who are scared to stray from societies norms and want to break stupid rules society sets for us. The ad does cater to wide variety of people with it’s broad message yet the woman itself suggest the younger female generation is the companies targeted audience.

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