Do you think that advertisers have a moral duty to avoid stereotyping people? I think that advertising agencies should consider the possibility of stereotyping in both commercials or print advertisements because there is always the case that I may have a certain impact not always a good way on a certain audience. Advertisements that may contain stereotypes apart of very touchy subject such as racism, sexism could potentially cater to a very sensitive audience and arguments and fights could arise from this. When an advertisement is trying to sell product but in return only offends the customer obviously they company will now have less sales and less customers viewing the ads and products due to the offensive language and actions that may be used. Stereotypes can definitely drive away a huge audience and cause your product to not sell or at least not to a large demographic who finds the ad offensive. A lot of companies really do not realize how much adding small stereotypes into
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Presentation Pitch In our oral presentation, we utilized persuasive techniques to pitch the thought to the organization. Since our intended interest group was youngsters we suspected that they are the ones who are most inclined to this interest, and that they just want to be apart of a group which our product could offer. We used a couple of powerful techniques all throughout the presentation to influence the organization into picking us to publicize their item. We used a lot of statistical data points to back up our sales idea as it gave a greater appeal to the organization we wanted to collaborate with, The other method we used to differing ourselves was discussing why we are extraordinary and why our ideas would make great sales. We specified how we are the main organization to have some expertise in natural items. Since we realized that we were contributing to an organization request to publicize their item, we built up that we must be extremely proficient and consc
The ‘Hour choice advertisement displays a young woman sitting on a dirty staircase wearing a wedding dress. She is putting on her black converse, as she looks care free and all happy with life. I mean why wouldn’t she be, its her wedding day. What does the ad reveal about the cultural/ social/ or historical context of its production. In the ad we can clearly distinguish that it is the woman’s wedding day. However the ad does display a sense of irony as the norms of society suggest that you should be dressed and act a certain way on your wedding day. The woman does not have on appropriate wedding shoes or is in a normal suggested wedding environment. This tells us as the viewer that the ad reveals that the society she lives in is very laid back and care free with society not setting standards on everything, especially a wedding. According to the ad, what values or characteristics are the most important? The ad suggests to the viewer to not follow everything society t
The advertisement is aimed to people who have a major interest in soccer. Or may just be the younger generation who may know who this public figure is. In general I would say that the targeted audience would be people with interest in sport or watching sport. Ethos: They are using a very famous public figure, Messi the soccer player for Barcelona. Pathos: Makes you feel as if you'll be strong, refreshed, happy. Logos: Logos has been used where it say “#10 Messi” As the number ten is at the back of Messi’s Barcelona shirt.