Do you think that advertisers have a moral duty to avoid stereotyping people?

I think that advertising agencies should consider the possibility of stereotyping in both commercials or print advertisements because there is always the case that I may have a certain impact not always a good way on a certain audience. Advertisements that may contain stereotypes apart of very touchy subject such as racism, sexism could potentially cater to a very sensitive audience and arguments and fights could arise from this. When an advertisement is trying to sell product but in return only offends the customer obviously they company will now have less sales and less customers viewing the ads and products due to the offensive language and actions that may be used. Stereotypes can definitely drive away a huge audience and cause your product to not sell or at least not to a large demographic who finds the ad offensive. A lot of companies really do not realize how much adding small stereotypes into their advertisements can really affect their sales and more importantly the companies reputation. Stereotyping in advertisements is really a dangerous game to play, young children may persieve the song ideas from the ad and it can affect the way they treat different people all due to stereotypes. Ad have a greater responsibility that most people would think, everyone see them. They have to be more careful with the content they put out into the world in order to get the right attention they are looking for.

Comments

  1. Hi Tiara,

    I agree with what you said on your blog post, "advertisements that may contain stereotypes apart of very touchy subject such as racism, sexism could potentially cater to a very sensitive audience and arguments and fights could arise from this". A line that stood out to me was when you said "A lot of companies really do not realize how much adding small stereotypes into their advertisements can really affect their sales and more importantly the companies reputation."

    Good job overall!

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  2. I definitely agree with you on how some companies may not know "how much adding small stereotypes into their advertisements is really a dangerous game to play," although i feel like dangerous is too strong, you could say that "advertisements with the use of stereotypes is a serious game to play, young... " Its true, i believe they also should be careful with that they are trying to display their product as. Overall I really enjoyed reading your blog post ! Keep up the good work !

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