The advertisement is aimed to people who have a major interest in soccer. Or may just be the younger generation who may know who this public figure is. In general I would say that the targeted audience would be people with interest in sport or watching sport. 

Ethos: They are using a very famous public figure, Messi the soccer player for Barcelona. 

Pathos: Makes you feel as if you'll be strong, refreshed, happy.


Logos: Logos has been used where it say “#10 Messi” As the number ten is at the back of Messi’s Barcelona shirt.

Comments

  1. Unknown12 November 2016 at 05:40

    Hey Tiara
    Your advertisement showed good understanding as to how to critic ads. However, for the target audience, you might add that Messi is used as credibility to persuade the target audience to purchase the product.
    Overall, good job!

    ReplyDelete
  2. Unknown12 November 2016 at 11:26

    Hi Tiara,

    This is a concrete and direct analysis. Although you displayed understanding of ethos, pathos and logos in the advertisement you chose; more detail could be added to the summary and analysis of the Ad. Good job identifying at least one example for each of the three major elements of an advertisement.

    Good Job!

    ReplyDelete

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