Christianity is the dominant religion in Germany. About 70 percent of the German population identifying themselves as Christian. Muslims make up 3.7 percent of the population. When people think of Germany they usually think christian, no thought goes to any other religion. This has become a very huge stereotype now a days. When you go to Germany you are surrounded by churches, crosses, people celebrating christmas etc. you never really hear about someone celebrating ramadan or eid not just in Germany but really anywhere in Europe. I am a german and I am muslim. I do not celebrate all muslim celebrations but I do follow some of the major traditions, Not eating pork being the main rule. It is hard to be a german when there are so many stereotypes attached to the name. These stereotypes include eating a lot of meat (pork), drinking beer, celebrating christmas, taking the metro everywhere. I do none of these and yet I am still a german.
Do you think that advertisers have a moral duty to avoid stereotyping people? I think that advertising agencies should consider the possibility of stereotyping in both commercials or print advertisements because there is always the case that I may have a certain impact not always a good way on a certain audience. Advertisements that may contain stereotypes apart of very touchy subject such as racism, sexism could potentially cater to a very sensitive audience and arguments and fights could arise from this. When an advertisement is trying to sell product but in return only offends the customer obviously they company will now have less sales and less customers viewing the ads and products due to the offensive language and actions that may be used. Stereotypes can definitely drive away a huge audience and cause your product to not sell or at least not to a large demographic who finds the ad offensive. A lot of companies really do not realize how much adding small stereotypes into ...
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